Although the Zhu Zhu pets were only released in August of this year, they have become a runaway success already. Children nationwide have gone crazy for the cute little motorized hamsters that incorporate artificial intelligence which lets them interact with their environment, the other Zhu Zhu hamsters and the kids who are playing with them.

Obviously the hamsters are cute, small and furry - but additional to this, kids really seem to enjoy the interaction. The Zhu Zhu family - Mr. Squiggles, Pipsqueak, Chunk, Num Nums and Patches - have more than forty sounds which they produce when given the right external stimulus. For example, if they go into the bathroom area of their hamster house, they produce tooth brushing noises. If they enter their hamster bedroom then they emit snores - and so on.

Unfortunately for consumers, many retailers decided to work with relatively low stock levels this year. It's a decision which is based partly on the fact that last year's stock levels were too high - many retailers had to drop prices considerably to clear their shelves - and partly due to the current economic outlook.

It's perfectly understandable that this decision was made - but looking at sales figures thus far, it does look as if the retailers may have misjudged the mood of consumers. Popular toys like the Zhu Zhu pets and Mattel's Mindflex game are flying off the shelves. Supply is lagging demand and it's fast becoming extremely difficult to locate these toys in stores. The closer we get to Christmas, the worse this will become.

Having realised their mistake, a lot of retailers are now frantically trying to arrange for new stock. However, the vast majority of toys are made in China these days. That means that delivery usually includes a sea journey of around a month or so. Arranging for new stocks in time for Christmas may be impossible in some cases.

It's now possible, as a result of the huge gap between supply and demand, to find Zhu Zhu hamsters selling on eBay for more than $ 150. That's way above the normal ticket price - and prices could rise even more as Christmas draws near and parents become desperate. It's a lot of money to pay for a child's toy which, even if it is currently all the rage, will probably be yesterday's news a few months from now.

If you don't want to pay inflated prices for the latest fad, then you might want to consider more traditional gifts this Christmas. Classic traditional toys such as Lego, Scrabble, Monopoly and Hornby Dublo train sets are classics for a reason. They are always a welcome addition to any child's toy box and they will most likely still be in use and giving enjoyment long after this year's craze is forgotten.

See if the Zhu Zhu Pets are still available - or check out the most traditional gift of all - a Hornby Dublo train set.

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